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PORTSHOWLIO 2023 BRANDING
TIMELINE3 months / Spring 2023
ROLEDesigner
TEAMMax Salire, Greta Rose,
Eleanor Murray, Kaitlin Geiger
Phillip Patterson, Giang Le
SKILLS
Branding & Identity
Merchandise and Assets
Communications
Jump to Final
OVERVIEW
A branding strategy for Seattle Central Creative Academy’s annual Portshowlio exhibition, where graduating design and visual media seniors show off the work and abilities they accumulated during the program to family, friends and industry professionals.
The objective of this branding is to create something that highlights and represents the cohort's unique personality and skills! Additionally, there were many other teams that relied on the branding team to provide the visual identity as soon as possible in this 3-month project.
DEVELOPMENT
THEME
The branding team gathered to discuss and breakdown the theme to nail down what we want to represent through a brand deck exercise. Wherein, we looked at and refined different characteristic words that can give us an idea of how to define our cohort as a collective brand.
We settled on: Multi-faceted, Energetic, Experimental and Optimistic.
RE: is a prefix, occurring originally in Latin, used with the meaning “again” or “again and again” to indicate repetition, or to specify motion. This definition of RE: resonates visually with the class of 2023’s energetic, experimental and optimistic nature.
PROCESS
After developing the theme and our goals further we started to make essential decisions on visual identity.
This was tricky since:
- Our branding team was large and we wanted to make sure everyone's voices were heard.
- We had to make decisions quickly and decisively as we rolled out the rules to the rest of the cohort.
Our approach to this was to decide and share the very essentials, such as mood boards, photo treatment, type and color, at the very beginning..
Using the color and type rules we set, as well as the mood boards for reference, we experimented greatly on the visual direction of the graphic elements and visual style. Each of us created posters and proposed different directions we could take! Through the weeks we discussed and riffed off each others ideas. Here are some of the examples of posters we did during this process.
REFINING
As we started to settle on a shared vision on the event’s visual identity, we started creating finalized assets, such as logo variants and supporting elements.
The assets provided were simple while still conveying the strong identity we formed for the event as we wanted to embrace the creativity of our peers and encourage their creativity when creating final deliverables for their respective teams.
Along with these, we provided a variety of brand application examples to ensure a shared understanding of how all the brand elements worked with each other.
FINAL
Posters
Stickers and Notepads
Matchbooks
Social Media Templates
Event Invites